Posts by derickson
5 Ways B2B Marketers Struggle With Content Marketing
Five ways in which B2B marketers struggle with content marketing as well as some ways they can improve.
Read MoreDigital Wallet Users By Age & Gender, July 2014 [CHART]
While more than 8 in 10 US adult smart phone users are aware of digital wallets, only about one-third have used one.
Read MoreConsumer Spending & Savings Trends, July 2014 [CHART]
Some 83% of respondents reported having purchased generic or store brand goods during the 4 weeks prior to the survey.
Read MoreTop Retail Brands' Site Load Speeds, 2013 – 2014 [CHART]
The median load time for home pages of the top 100 US retail websites has slowed yet again on a year-over-year basis.
Read MoreMobile Email Use By OS, April 2014 [CHART]
One-quarter of marketers planned to increase spending on email marketing.
Read MoreMost Effective Online Channels For Customer Retention, Q2 2014 [CHART]
86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.
Read MoreGlobal Internet of Things Spending, 2013 & 2020 [CHART]
MarketsandMarkets gives the IoT market a valuation of $1.029 trillion in 2013, increasing to $1.423 trillion by 2020.
Read MoreTop Challenges With Marketing Personalization, July 2014 [CHART]
Personalization is an area of growing importance, recently found to be US digital marketers’ most important future area.
Read MoreBest Days To Reach IT Executives, July 2014 [CHART]
It takes 222 calls or emails on average to secure a qualified appointment with an IT executive.
Read MoreUS Marketing Research Industry Trends, 2007-2014 [CHART]
The Research Industry Index (RII), an indicator of business activity in the industry, posted a score of 100 in Q1 2014, the 4th consecutive quarter of 100 or higher.
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