Posts by derickson
How Small Business Owners Utilize Their Website, Q1 2007-Q3 2014 [TABLE]
The percentage of small businesses with websites had risen just slightly over the past few years.
Read MoreMarketers' Use Of Personalization/Targeting Technology, May 2014 [TABLE]
Web analytics and email marketing were the most-used targeting tools.
Read MoreMarketers' Top 5 Targeting/Personalization Tactics, May 2014 [CHART]
just 18% of US digital marketing decision-makers considered creating a personalized customer experience across multiple digital touchpoints as one of their top three goals.
Read MoreInfluence Of Email On Consumer Purchase Decisions, September 2014 [CHART]
Emails with discounts have a greater influence on purchase decisions than a variety of other forms of marketing communication.
Read MoreLeading Website Traffic Referral Sources, June-July 2014 [CHART]
Across all industries analyzed during June and July of this year, organic search drove 51% of all visitors.
Read MoreLocal Advertising Forecast By Advertiser Type, 2015-2019 [CHART]
SMBs will spend $50.4 billion on local media advertising next year, or 35.8% of total local media advertising spending.
Read MoreGlobal Growth Consumer Cloud-Based Services Use, 2013 & 2018 [CHART]
Juniper Research put the number of consumer cloud-based service users at 2.4 billion worldwide in 2013.
Read MoreConsumer Attitudes Toward Cloud Computing, May 2014 [CHART]
39% of US internet users reported using the cloud.
Read MoreImportance Of Offering Traditional TV & Online Video Multiplatform Package, April 2014 [CHART]
Enthusiasm for cross-platform video buying, particularly the ability to bridge digital video and TV, is high.
Read MoreGlobal Change In Programmatic Ad Spending By Channel, 2013 vs 2014 [CHART]
Between January 2014 and April 2014, programmatic video ad spend worldwide on Turn’s platform grew 65% over the same period in 2013.
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