Posts by derickson
Marketing Channels Driving Sales
Despite sometimes being overshadowed by other channels like social media, many marketers still consider email to be one of the most important channels available.
Read MorePriority Ad Spending As A Result Of Coronavirus Pandemic
Nine in 10 (89%) advertisers say that the coronavirus pandemic has impacted their advertising efforts, with one-third (34%) reporting they have cancelled a campaign completely before it was launched and another 38% having paused advertising efforts until later in the year.
Read MorePandemic Pauses Ad Budgets For 2020
IAB research found that nearly a quarter of marketers have paused all advertising spending through the second quarter. Another 46% are reducing their budgets.
Read MoreThe COVID-19 Pandemic Is Changing Shopping Behavior
Yelp data helps illustrates how the coronavirus is effecting various types of retail businesses either positively or negatively.
Read MoreCOVID-19 Driving Buy Online, Pickup In Store Behavior
Findings from the Adobe Digital Economy Index show, that the COVID-19 pandemic is driving consumers to buy online and pickup in-store.
Read MoreCOVID-19 Is Depressing Podcast Listening
According to new data from Podtrac, the coronavirus pandemic is depressing podcast consumption.
Read MoreMedia Consumption Changes Driven By COVID-19
87% of U.S. consumers and 80% of UK consumers say they’re consuming more content – broadcast TV, online videos, and online TV streaming take the top spots overall for increased media consumption.
Read MoreEvolution Of Video Game Technology
Video games have been the leading edge of the trend toward ever more immersive entertainment. That trend has been driven in large part by the evolution of technology.
Read MoreInfluencer Outreach Tools [INFOGRAPHIC]
This infographic from awario illustrates seven tools you can use for your influencer marketing and outreach efforts.
Read MoreVisual Communications: 5 Types Of Visual Content [INFOGRAPHIC]
This infographic from WhiskData illustrates five forms of visual content you can use in your marketing efforts.
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