Posts by derickson
2015 B2B Content Marketing Trends [INFOGRAPHIC]
This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.
Read MoreSelect Technologies Used By US Woman Aged 18-34, 2014 & 2018 [CHART]
US millennial women make up a huge group that is almost impossible to characterize.
Read MoreUS Online Display Ad Spending Share By Format, 2013-2018 [CHART]
Video’s share of digital display ads in the US will gain significant ground throughout our forecast period, increasing from 21.6% of all digital display advertising last year to 30.1% by 2018.
Read MoreUS Video Ad Spending, 2013-2018 [CHART]
US digital video ad spending continues to increase significantly, up 56.0% this year to reach $5.96 billion.
Read MoreYouTube Net Ad Revenues, 2013-2016 [CHART]
YouTube’s net US video ad revenues will total $1.13 billion in 2014, according to new figures from eMarketer, accounting for 18.9% of the US digital video ad market.
Read MoreConsumers' In-Store Smartphone Usage [INFOGRAPHIC]
84% of smartphone shoppers use their device while shopping in a store, and one in three will use it to find the information they need rather than ask an employee.
Read MoreBlack Friday Search Engine Behavior [CHART]
Some shoppers (29%) will start holiday shopping before Halloween.
Read MoreCMOs' Perception Of Their Social Media ROI, September 2014 [CHART]
The challenge of how to prove marketing’s value has been hounding CMOs as they come under increasing pressure to demonstrate their impact, with this being one of CMOs’ key concerns this year.
Read MoreOnline Channels' Influence Throughout Path To Purchase, Q1 2014 [CHART]
While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel.
Read MoreSocial Commerce Prompts, September 2014 [CHART]
Only 5% of American adults have made a purchase on a social media site (11% among 18-34-year-olds), although 20% would consider doing so (33% among 18-34-year-olds).
Read More