Posts by derickson
Preference For Free vs. Paid Mobile Apps, October 2014 [TABLE]
35.7% of US internet users found free or low-cost apps supported by in-app ads the most appealing when downloading mobile apps.
Read MoreMedia Buyers' Top Priorities When Evaluating Native Advertising, May 2014 [CHART]
Among US media buyers polled in May 2014, 73% employed native advertising.
Read MoreAmerican Publishers Who Offer Native Advertising, June 2014 [CHART]
US native ad spending came in at $1.3 billion in 2013 and expected this to rise drastically through 2018, when it would reach $9.4 billion.
Read MoreGlobal Mobile Broadband Adoption, 2014-2018 [CHART]
From a global perspective, mobile broadband networks are still in the early stage of adoption.
Read MoreC-Suite Slip-Ups & A Socially Charming Cabby [PODCAST]
Episode 74: BL and David discuss C-suite slip-ups, Twitter’s app sniffing, a charming St. Paul cabby; a 15-second video channel, and much, much more.
Read MoreCEOs' Use Of Social Media [INFOGRAPHIC]
This infographic examines the social presence of top business leaders to reveal which CEOs are lighting up social media.
Read MoreSocial Login Trends, 2012-2014 [CHART]
After having closed the social login share gap with Facebook to less than 5% points in Q1, Google now sites 12% points back.
Read MoreUS Millennial Teens' Spending By Category, October 2014 [CHART]
Half of teen spending is concentrated in 3 categories.
Read MoreHow Shopping Apps Can Improve, October 2014 [CHART]
44% of mobile device owners cited unique savings or discounts as the top way shopping apps could improve.
Read MoreMost Desired B2B eCommerce Features, November 2014 [CHART]
B2B buyers are resembling consumers in their eCommerce preferences and expect vendors to have cross-channel visibility and omni-channel fulfillment options.
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