Posts by derickson
Consumers’ Perceptions Of Private Label Products, November 2014 [CHART]
Two-thirds of online consumers somewhat or strongly agree that private labels are usually extremely good value for the money.
Read MoreCMOs' & CFOs' Perception Of The Value Of Marketing, November 2014 [CHART]
CMOs and CFOs in many respects have widely differing views of the value of marketing.
Read MoreApp Push Message Click Rates, November 2014 [CHART]
App push messages sent during the week have on average 66% higher click-through rates than those sent on the weekend.
Read MoreTypes Of Data Small Businesses Use, November 2014 [CHART]
Almost 8 in 10 small businesses surveyed are using data to make smarter decisions and another 8% wish they were.
Read MoreFrequency With Which Mobile Moms Use Devices While Watching TV, July 2014 [CHART]
76% of mothers share their TV-viewing time with internet usage, up from 66% in 2013.
Read MoreDaily Smart Phone Activities By Mobile Moms, July 2014 [CHART]
About six in 10 mothers describing the device as ‘like my backup brain.’
Read MoreImportance Of Data Quality To Segmentation/Targeting, November 2014 [CHART]
84% said it was very important for their marketing data to be high-quality and complete.
Read MoreMost Useful Marketing Technologies, November 2014 [CHART]
CRM software won out by 6 percentage points.
Read MoreHow Data Analytics Can Help SMBs, October 2014 [CHART]
Nearly eight in 10 US small-business professionals surveyed said they believed they were making smarter business decisions based on data analytics.
Read MorePrimary Challenge Faced By Small Business Owners, 2013-2014 [TABLE]
31% of US SBOs thought the operating environment for their business next year would be better than 2014, compared with 23% a year ago.
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