derickson, Author at e-Strategy

Teens’ Favorite Social Media Channels

When it comes to which social media platforms resonate most with US teens, the battle between Snapchat and Instagram continues.

US Podcast Listeners, 2018-2022

The US podcast audience grew tremendously in 2019, as significant investments from major audio streaming services made podcast content more accessible. eMarketer now estimates that there were 92 million monthly US podcast listeners in 2019, up more than 15 million from its previous estimate of 76.4 million. The forecast was finalized prior to the coronavirus…

Average Time Spent On Social Networks, 2015-2022

More time spent at home during the pandemic means more time being spent on social media. But not all social platforms are benefiting in the same way.

US TV Viewer Growth, 2019-2022

US TV viewership and time spent is getting an unexpected bump as people continue to stay home due to the coronavirus pandemic.

Spotify vs. Pandora Listeners, 2017-2023

Pandora is no longer the most popular music streaming service in the US, with Spotify taking the Number One spot in 2019.

American Twitch Viewers, 2019-2023

eMarketer forecasts that 37.5 million people in the US will watch streaming video on Twitch at least monthly in 2020, meaning the video streaming platform will reach 15.5% of US digital video viewers this year.

Mothers’ Media Consumption [WEBINAR]

This webinar from Edison research examines the media consumption habits and behaviors of American mothers and includes data about how they have changed behaviors as a result of the COVID-19 pandemic.

Potential New Twitter Business Profiles

Twitter is contemplating new profiles for businesses, likely to compete with Yelp and Google My Business.

TikTok Adult Users, 2017-2020

The number of unique US adults visitors to the TikTok app has more than doubled in a year.

Augmented Reality Contact Lenses

Mojo Vision is working on some promising augment reality contact lenses that may finally fullfill the concept’s promise.