Posts by derickson
Why Marketers Use Real-Time Marketing Tactics, March 2015 [CHART]
Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.
Read MoreEssential Data Sets For Marketing Success, December 2014 [CHART]
Econsultancy found that the most common use of data modeling was for attribution, among both client-side marketers and agency professionals worldwide.
Read MoreDigital Marketers Top Priorities, 2015 [CHART]
According to polling by Millward Brown for Kentico Software, big data was the No. 3 highest priority for US digital marketers this year.
Read MoreHow To Do Keyword Research For Existing Web Pages [INFOGRAPHIC]
This infographic by Promodo (via Search Engine Land) steps through the process of how to do keyword research for existing web pages.
Read MoreOrange Is The New Black Fans On Social [INFOGRAPHIC]
This infographic looks at the demographics and psychographics of Netflix’s Orange Is The New Black fans on social media.
Read MoreContent Buyers Consider Valuable Enough To Submit A Form, April 2015 [CHART]
B2B vendor websites are often lacking the content elements buyers perceive as being most important.
Read MoreMarketers' Use Of Phone Data, April 2015 [CHART]
Few marketers and eCommerce professionals (predominantly based in Europe) agree that they use insight from phone calls to tailor on-site content.
Read MoreStreaming Video Ad Completion Rates By Device Type, 2014 [CHART]
Streaming video ad completion rates were lower on devices with smaller screens last year.
Read MoreTop Product Launch Go-to-Market Strategies, April 2015 [CHART]
Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.
Read MoreHow People Arrive At Websites, November 2014 [TABLE]
Typing a domain name into a browser’s address bar remains a common internet behavior.
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