Posts by derickson
466% Increase In Google Tweet Indexing [CHART]
Indexation of tweets in the first 7 days increased from about 0.6% in February to 3.4% in June. That’s a whopping 466% increase, but still leaves more than 96% of Tweets out of Google’s index.
Read MoreTop Social Video Ad Metrics, December 2014 [CHART]
Mixpo noted that respondents were looking for more than just a social video view or time spent with an ad; they wanted users to take additional steps after seeing the placements.
Read MoreSocial Sites That Ad Execs Have Used vs. Plan To Use For Video, December 2014 [TABLE]
Nearly nine in 10 US advertising executives polled said they planned to run a video ad campaign on Facebook in the coming year—the highest response rate out of all networks.
Read MoreTop Audience Targeting Types For Branding, May 2015 [CHART]
Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.
Read MoreTop 500 Advertisers' Hispanic Media Spending, 2010-2014 [CHART]
The top 500 US advertisers allocated an estimated 8.4% share of their spending to Hispanic dedicated efforts ($7.1 billion), up from 5.5% in 2010.
Read MoreConsumer Confidence In Retailers’ Data Security, May 2015 [CHART]
Slightly fewer than one-third of consumers say they are ‘very confident’ in retailers’ ability to keep their private information secure.
Read MoreWhy People Download Mobile Apps, May 2015 [CHART]
Word-of-mouth is a key driver of smartphone application discovery and a leading reason why users download apps.
Read MoreSocial TV Engagement Rates By Show Type, May 2015 [CHART]
Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing.
Read MoreAverage Email Read Rates By Subject Line Length, May 2015 [CHART]
Email read rates: Consumers receiving a reported average of 416 commercial emails per month (and that was 2 years ago)…
Read MoreFacebook Exchange CTRs vs Facebook Custom Audiences CTRs, January-December 2014 [CHART]
In December 2014, the average CTR for US retargeted display ads run on WCA was 1.25%, vs. just 0.12% for FBX.
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