derickson, Author at e-Strategy

Demographics Of US Mobile-Only Newspaper Readers, March 2015 [CHART]

Males were the driving force behind mobile-only newspaper readership gains.

Consumers' Perceived Benefits Of The Sharing Economy, December 2014 [CHART]

44% of US adult internet users were familiar with the sharing economy, and nearly one-fifth of respondents had actually used such a service.

Agency & Clients' Attitudes Toward Briefing & Approval Process, February 2015 [CHART]

76% of agency professionals felt their role in the clients’ business strategy was important, while 65% of client-side marketers thought the same.

How Agencies & Clients View Their Relationship, February 2015 [CHART]

The majority of agency professionals and client-side marketers agree: the relationship between the two groups is important for business, viewed as strong and rooted in trust.

Customer Service Satisfaction By Communications Channel, June 2015 [CHART]

American adults are most likely to rate companies’ customer service via phone (90%) and online chat (85%) as meeting or exceeding expectations.

Most Reputable Brands Among US LGBT Consumers, June 2015 [CHART]

Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year.

Most Influential Types Of Retailer Website Content, June 2015 [CHART]

Almost three-quarters of US online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified.

Webinar Registration Benchmarks, 2013-2014 [CHART]

The percentage of webinar registrants who attend live has consistently hovered in the 35-45% range for marketing webinars,

Millennials' Top Sources Of Health Information, June 2015 [CHART]

Parents are the top source of health information for teen Millennials (13-18), 55% of whom say they get ‘a lot’ of health information from them.

Where People Find Mobile Videos, June 2015 [CHART]

Smartphone video viewers across the world are most likely to typically find the videos they watch on YouTube (62%), with social media platforms (33%) also a significant discovery source.