Posts by derickson
Influencer Engagement Challenges, May 2015 [CHART]
Identifying the right influencers was the biggest challenge when rolling out an influencer engagement strategy, cited by 75% of marketers.
Read MoreTop Influencer Marketing Tactics, May 2015 [CHART]
84% of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months.
Read MoreCustomer Data B2B Marketers Use For Mobile Insights, May 2015 [CHART]
Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.
Read MoreUS Department Store Sales, 2004-2014 [CHART]
Department stores are having to adjust their business strategies for the digital age.
Read MoreOrganizational Goals For B2B Content Marketing, 2014 vs 2015 [CHART]
Experienced content marketers are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy.
Read MoreAmericans' Trust In Mass Media, 2001-2015 [CHART]
Trust in the mass media remains at a record low among Americans.
Read MoreTwitter Moments
Twitter Moments are collections of tweets regarding the stories or events that are most discussed on Twitter.
Read MoreHow Marketers Spend Their Time On Digital Campaigns, October 2015 [CHART]
In-house marketers are in agreement that the most time spent on a typical digital marketing campaign is in strategy and planning.
Read MoreFactors That Give eCommerce Sites Legitimacy, October 2015 [CHART]
More than three-quarters of US consumers use customer reviews to determine the legitimacy of a site that sells brand name products.
Read MoreB2B Lead Flow Obstacles, July 2015 [CHART]
Just 15% of senior marketers in North America consider their demand generation strategies to be highly or very effective.
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