Posts by derickson
Types Of Customer Data Used For Personalization, June 2015 [CHART]
Email was the most popular digital channel used for personalization.
Read MoreTop Types Of Binge-Viewing Content, 2014 vs 2015 [TABLE]
Plenty of binge-viewers in this group are consuming dramas from the comfort of their couches.
Read MoreTop Types Of B2B Lead Generation Content, Q2 2015 [CHART]
Just 12% of B2B marketers described their content marketing strategy as a high-performance engine.
Read MoreBest Social Channels For B2B Customer Pre- & Post-Sale Engagement, June 2015 [TABLE]
LinkedIn is B2B firms’ social go-to for product launches, and recent research indicates that it’s also huge for engaging customers throughout the sales process.
Read MoreHow People Respond To Corporate Social Responsibility Efforts, March 2015 [CHART]
91% of internet users worldwide expected companies to do more than make a profit.
Read MoreWhy Social Media Promoters & Sharers Follow Brands, May 2015 [TABLE]
Nearly nine in 10 US companies with 100 or more employees will use social networks for marketing purposes this year.
Read MoreStar Wars: The Force Awakens Trailer [STATISTICS]
The Star Wars: The Force Awakens trailer generated more than 58 million views during the week following its release on Facebook and YouTube alone.
Read MoreTop Challenges For B2B Lead Nurturing, August 2015 [CHART]
Lead nurture programs are generally most effective at generating more warm, sales-ready leads and at segmenting prospects based on interests and behaviors.
Read MoreTop Word Of Mouth Channels For Gen Xers & Millennials, August 2015 [CHART]
Both Millennials and Gen Xers say they’re more likely to spread the word about their favorite brands and products face-to-face than via social media.
Read MoreRadio's Reach Among Hispanics & African Americans, March 2015 [CHART]
More than 9 in 10 Hispanics (93%) and African-Americans (90.8%) ages 12 and older listened to the radio at least once during an average week between the hours of 6 AM and midnight.
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