Posts by derickson
Desktop Ad-Blocking Rates By Country, June 2015 [CHART]
Almost 1 in 10 (9%) of unique visitors to websites in the US (desktop-only) block ads.
Read MoreMothers' Degree Of Worry Over Social Media Image, June 2015 [CHART]
Many mothers feel stressed about their presence in the very places marketers are trying to reach them.
Read MoreSuccess Of B2B Video Marketing, September 2015 [CHART]
B2B marketers worldwide are using video to fulfill a variety of objectives. Most report that it’s working for their purposes, though not necessarily very well.
Read MoreUS Millennial Ad-Blocking, July 2015 [CHART]
A solid majority of internet users ages 18 to 34 are now blocking ads when they view digital content.
Read MoreActions Prompted By Broadcast Commercials, July 2015 [CHART]
More than half of US internet users watch commercials on TV, as opposed to fast-forwarding through them, channel-surfing or simply leaving the room when they came on.
Read MoreUS Digital Buyers By Age, 2013-2019 [TABLE]
Gen X is a large market, some 65 million strong. Members of Generation X are also in a high-earning, high-spending phase of life.
Read MoreCollege Students' Social Media Time By Social Network, May 2015 [TABLE]
May 2015 polling by Fluent among college students ages 17 to 25 found that the vast majority kept their social media activities limited to less than six hours daily.
Read MoreUS Mobile Ad Revenue Share By Company, 2014-2017 [TABLE]
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
Read MoreNetflix Original Content Consumption, 2014 vs 2015 [CHART]
Between February 2014 and August 2015, the share of US Netflix users who didn’t watch any original content dropped by one-third.
Read MoreMarketing Email Click Share By Industry, Q2 2015 [TABLE]
On average, 62% of clicks happened on the desktop—14 percentage points ahead of the desktop share of opens.
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