Posts by derickson
Consumer Concern Over Retailers' Data Security Capabilities, July 2015 [TABLE]
US internet users remain concerned about the security of their information—especially when that information is in the hands of retailers.
Read MoreTrust In Advertising Formats By Generation, October 2015 [CHART]
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Read MoreTrust In Advertising By Format, October 2015 [CHART]
Among paid media channels, traditional media outperform online and mobile ads in trust.
Read MoreTop Ways To Improve Email Subscriber Interactions, October 2015 [CHART]
Increased personalization ranks as the leading method by which companies feel they can improve email interaction among subscribers.
Read MoreUse Of Smart Phones For Podcast Listening By Generation, September 2015 [CHART]
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
Read MoreMobile App User Churn Rate, September 2015 [CHART]
Some 58% of mobile app users will become inactive within the first 30 days after downloading an app, and three-quarters will churn within the first 3 months.
Read MoreTwitter Shares Decrease 11% After Share Count Removal [CHART]
Twitter’s decision to remove share counts from its sharing buttons has resulted in an 11% decrease in content sharing on the network.
Read MoreTypes Of Mobile Phone Internet Traffic, 2013-2015 [CHART]
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
Read MoreMost Popular Mobile Apps Among Millennials, June 2015 [CHART]
Instagram and Snapchat might be rising in popularity with youth, but they don’t hold a candle to Facebook in terms of overall time spent, at least among the 18-34 population.
Read MoreConsumer Attitudes Toward Primetime TV Ads, 2004-2015 [CHART]
Planned viewing of TV programs during primetime has reached a new high, while program switching is at a new low.
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