Posts by derickson
Global Email Deliverability Rates By Industry, October 2015 [CHART]
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
Read MoreB2C vs B2B Top Marketing Challenges, October 2015 [CHART]
Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations.
Read MoreBuyer's Journey Budgeting [INFOGRAPHIC]
This buyer’s journey budgeting infographic from IBM and The CMO Club illustrates that content generation is the biggest expenditure for the CMOs surveyed.
Read MoreSocial Media Adoption, 2005-2015 [CHART]
76% of Internet-using adults – and 66% of American adults overall – use at least one social networking site.
Read MoreConsumer Willingness To Pay More For Sustainable Products, October 2015 [CHART]
Consumer inclination to pay extra for sustainable products is on the rise. –
Read MoreTop Elements For Mobile Retail Experience, October 2015 [CHART]
Convenience is the most important element of the mobile retail experience, whether that experience is on the mobile web or in mobile apps.
Read More2015 Brands With Most Loyal Customers [TABLE]
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
Read MoreGoogle+ Usage [INFOGRAPHIC]
Despite having stripped back some of its core features recently, 1 in 4 Internet users still use Google+ each month (rising higher in some fast-growth markets).
Read MoreTechnology Adoption, 1900-2010 [CHART]
People in the U.S. today are adopting new technologies, including tablets and smartphones, at the swiftest pace we’ve seen since the advent of the television.
Read MoreConsumer Trust In Content Sources, October 2015 [CHART]
Content shared by friends and family members (72%) and content shared by a work colleague or peer (59%) – independent of who created the content – are the most trusted.
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