Posts by derickson
Consumers' Website Experience Expectations, October 2015 [CHART]
A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.
Read MoreConsumer Attitudes Toward Brand Advocacy By Generation, October 2015 [CHART]
When it comes to controversial social issues, around half of youth and Gen Xers feel that brands should stick with their core beliefs even if goes against popular opinion.
Read MoreTypes Of News For Which Mobile Users Prefer A Browser vs An App, August 2015 [CHART]
For some activities, mobile users have a clear preference about app vs. browser usage.
Read MoreWhy People Buy Wearable Devices, August 2015 [CHART]
Consumer intention to be more active and lose weight is spearheading the adoption of wearables.
Read MoreHow Frequently iPhone Users Check Their Phones By Demographic [TABLE]
At the most basic level, boomers simply do not use smartphones as often as younger people do.
Read MoreUS Baby Boomer Smartphone Users, 2014-2019 [CHART]
Many boomers have smartphones. But this ‘many’ does not rise to the level of ‘most.’
Read MoreUse & Awareness Of Predictive Marketing For B2B, September 2015 [CHART]
Among those who are using predictive marketing, most have not fully bought in.
Read MoreImportance Of Predictive Marketing For B2B, September 2015 [CHART]
Predictive marketing is quickly becoming important among business-to-business (B2B) marketers.
Read MoreHow Bloggers Promote Their Posts, August 2015 [CHART]
When it comes to driving traffic to their posts, 93.2% of US bloggers rely on social media marketing.
Read MoreHow Often American Bloggers Post New Content, August 2015 [CHART]
More than half of US bloggers publish blog posts at least weekly.
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