Posts by derickson
The Economic Power Of Amazon, Apple, Facebook & Google [VIDEO]
Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.
Read MoreMillennial Teens' Favorite Media Activities, November 2015 [CHART]
Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.
Read MoreMillennial Teen Media Consumption, November 2015 [CHART]
Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.
Read MoreMillennials' Top Mobile Phone Activities, November 2015 [CHART]
Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.
Read MoreFacebook Brand Post Interaction Rates By Content Type, 2014 vs 2015 [CHART]
Image and video post interaction rates on Facebook dropped on a year-over-year basis in Q3, as they did in Q2, with the opposite trend apparent for link and text posts.
Read MoreTechnology Device Owner Demographics, November 2015 [CHART]
Slightly more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011.
Read MoreB2B Video SEO Practices, October 2015 [CHART]
Boosting brand awareness and engagement ranks as the top application of video in B2B online marketing programs.
Read MoreFortune 500 Corporate Social Media Use, 2015 [CHART]
LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account.
Read MoreEmail Open Rates By Hour Scheduled, 2014 [CHART]
Open rates tended to be highest for emails scheduled in the evening hours, and lower for those scheduled in the early morning and traditional work hours.
Read MoreMost Important Elements Of The Customer Experience, October 2015 [CHART]
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
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