Posts by derickson
Top Tactics For Reaching C-Suite Decision Makers [CHART]
Events like trade shows and conferences are a good way for marketing professionals to network, and they are also the most effective method for engaging C-suite decision-makers.
Read MoreEmail Marketing Click-To-Open Rates, Desktop vs Mobile [CHART]
The gap between mobile and desktop click-to-open rates continues to close as more consumers get comfortable reading emails on their mobile devices.
Read MoreB2B Mobile Marketing Tactics [CHART]
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
Read MoreTop Technology Investment Priorities For Marketers [CHART]
Marketers are ramping up their technology investments to better understand consumer needs and behaviors.
Read MoreTop Challenges For Developing & Managing Mobile Apps [CHART]
Almost half of executives worldwide said that security issues was one of the main challenges they faced when developing or managing mobile apps.
Read MoreGoogle Search Quality Meetings: How Google Improves Its Algorithms [VIDEO]
Google has provided a few YouTube videos that give insight into how the company improves its search algorithms.
Read MoreHow Ethical Reputation Affects Consumer Attitudes, April 2015 [CHART]
Consumers might not reward a company they believe is ethical, but many are likely to punish a company they perceive to be unethical.
Read MoreTop Conversion Optimization Methods, September 2015 [CHART]
A/B testing is still a top method used among client-side marketers to improve conversion rates.
Read MoreHow Consumers Believe Virtual Reality Would Affect Shopping, December 2014 [CHART]
More than one-third of US internet users said VR would make them open to purchasing more online since it would give them a more realistic feel of the product remotely.
Read MoreInterest In Virtual Reality By Generation, October 2015 [CHART]
Although virtual reality is still in its early stages, consumer interest is highest among Gen V.
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