Posts by derickson
Marketing Effectiveness By Lifecycle Stage [CHART]
Marketers are confident in their effectiveness in the awareness and consideration stages of the customer lifecycle.
Read MoreTop & Most Challenging Lead Nurturing Tactics [CHART]
The creation of relevant content is considered both the most effective and the most difficult online lead nurturing tactic.
Read MoreHow People Decide What TV Shows To Watch [CHART]
Beyond viewing TV shows that they’ve already watched in the past, consumers are most apt to make decisions about their TV content from channel surfing and seeing a commercial.
Read MoreFuture Areas Of Innovation [CHART]
The speed of adopting new technology is the most rapidly increasing area of importance with perceived future impact on innovation and product development.
Read MoreAudio Media Consumption Behavior [WEBINAR]
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Read MoreDrone Racing Trend
Drone Racing Trend has exploded since 2014, made possible by the commercialization of drone technology and live-streaming video.
Read MoreTop Retail Brands Advertising On YouTube, 2015 [TABLE]
Companies like Wal-Mart, Target and Amazon have been flocking to YouTube to run branded content and advertising campaigns.
Read MoreMillennials' Social Media Use By Demographic & Party Affiliation
Facebook is the place to reach millennials of all political persuasions.
Read MoreOriginal Scripted TV Series By Provider, 2009-2015
The number of original scripted TV shows has grown over the years, not only on basic cable, but also on services like Hulu and Netflix.
Read MoreAmericans' Attitudes Toward Virtual Reality [CHART]
While virtual reality has been willingly adopted as the next big thing by the media, there remains some doubt about the technology’s mass appeal.
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