Posts by derickson
Why People Unsubscribe From Marketing Emails
Why people unsubscribe from marketing emails: Frequency continues to be the main culprit in email unsubscribing behavior, according to a survey from Fluent.
Read MoreVideo Game Demographics [CHART]
Almost half (49%) of American adults say they play video games on a computer, TV, game console or portable device (such as a cellphone), per results from a Pew survey.
Read MoreMillennials' Top Life Goals By Financial Health
Starting a family or spending time with family ranks as the most important of 6 life goals for a leading 29% of young Americans aged 22-35.
Read MoreData Considerations For B2B Personas
Buyer personas are one of the top ways by which B2B marketers better understand their audiences’ needs for content creation purposes.
Read MoreData Customers Are Willing To Share With Marketers
About three-quarters of consumers surveyed worldwide report being somewhat or very comfortable with companies using data about them to provide personalized experiences.
Read MoreHow Marketers Measure Customer Engagement [CHART]
Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience.
Read MoreEmerging Technologies People Believe Will Affect Their Lives
Internet users worldwide believe that smart home devices will have an effect on their lives.
Read MoreHow B2B Marketers Are Using Customer Lifescycle Marketing
The B2B world has widely adopted lifecycle marketing, according to 2015 research. But some stages are being neglected, and many firms still have not gotten on board.
Read MoreBarriers To Buying Internet Of Things Devices [CHART]
Cost is a top barrier to buying Internet of Things devices, according to a survey from Accenture.
Read MoreInternet Of Things Spending By Industry [TABLE]
The travel and hospitality industry leads spending on the Internet of Things technology.
Read More