Posts by derickson
Top Reasons Brands Launch Online Communities [CHART]
Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so.
Read MoreEmail Marketing Performance By Time Of Day, Q4 2015 [CHART]
Brands continued to increase their email volume in Q4, with the 23.4% year-over-year increase representing the 13th consecutive quarter of growth.
Read MoreFluid Hybrid Vs. Responsive Email Design [CHART]
Email on Acid surveyed 3,500 US marketing professionals worldwide and asked them if they use a fluid hybrid design or responsive email templates.
Read MoreUS Political Ad Spending By Format, 2008-2016 [TABLE]
While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.
Read MoreHow Small Businesses Are Responding To The Rise Of Mobile [CHART]
The use of mobile phones is still growing, and more than half of US small businesses have taken note and optimized their sites accordingly.
Read MoreBots That Mimic Human Behavior [CHART]
While almost two-thirds of bad bots worldwide behave like bots, roughly 40% are able to mimic human behavior, according to 2015 research.
Read MoreFrequency With Which People Watch TV Or Movies On Smartphones [CHART]
Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily.
Read More2016 Podcast Listener Report [VIDEO]
The 2016 Podcast Consumer report contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital.
Read More14 Keyword Research Tools To Determine What People Want
The following list of 14+ keyword research tools to help you understand what people are searching for, and, therefore, what people want.
Read MoreHow People Research Political Candidates [CHART]
TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.
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