derickson, Author at e-Strategy

Consumer Attitudes Toward Brands That Use Emojis [CHART]

More brands are using emojis in their messaging than a year ago, and most mobile phone users have a positive perception of brands that do so.

eMarketer estimated in June that 105.2 million people in the US would use Facebook Messenger at least monthly this year.

Facebook stands tall as the largest recipient of social media advertising dollars in the world—by a long shot.

Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.

Mobile users spend the majority of their app time with their single favorite one.

It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.

This infographic by Mauro Marino illustrates the partisan makeup of the US House of Representatives from 1949 to 2012.

Convenience, security and speed are the most important elements of a good mobile experience.

It probably comes as no surprise that the departments most involved in B2B purchase decisions varies by industry.

Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.