Posts by derickson
American Cultural Divide: 3 TV Shows' Popularity By Geography [MAPS]
The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.
Read MoreAmericans' Historic Touchstones By Generation [TABLES]
Shared experiences define what it means to be an American. The Sept. 11, 2001, terrorist attacks were such a unifying event for modern Americans.
Read MorePre-Suasion: Preparing For Persuasion [INFOGRAPHIC]
This infographic, based on the research included in Author Robert Cialdini’s book Pre-Suasion, illustrates the importance of setting the stage for people to be in the right frame of mind in order to be persuaded by a marketing message.
Read MoreAudience Retention Rates by Length of Podcast [CHART]
Listeners make their decisions to commit to a podcast in those crucial opening moments. A mediocre episode with a good intro will almost always perform better than a great episode with a poor intro.
Read MoreLocal Radio Newscast Completion Rates by Duration [CHART]
There is a sharp drop off in newscast listening when a cast exceeds five minutes.
Read MorePre-Suasion: Warming The Receptivity To Messages [VIDEO]
Author Robert Cialdini’s discusses the research contained in his new book Pre-Suasion, the follow-up to his bestselling book, the genre-defining Influence.
Read MoreWho The Public Blames For Spread Of Fake News [CHART]
Fully 45% say government, politicians and elected officials have a great deal of responsibility for the spread of fake news.
Read More23% Of Americans Have Shared Fake News [CHART]
Some Americans say they have contributed directly to the distribution of fake news by sharing it themselves.
Read More71% Of Americans Report Seeing Fake News [CHART]
Nearly one-in-three U.S. adults (32%) say they often see fake political news online, while 39% sometimes see such stories and 26% hardly ever or never do.
Read More84% Of Americans Confident They Can Recognize Fake News [CHART]
Though they sense these stories are spreading confusion, Americans express a fair amount of confidence in their own ability to detect fake news.
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