Posts by derickson
US Marijuana Use [MAP]
8.3% of Americans age 12 and over — 22 million people — used marijuana on a monthly basis in 2015.
Read MoreConsumer Ratings Of Industries & Sectors [CHART]
The restaurant and computer industries enjoy the best net perception among US adults.
Read MoreFactors For Trust In Thought Leadership [CHART]
40% of C-suite executives consume thought leadership content on a daily basis.
Read MoreAmericans' Daily Social Media Use By Device [CHART]
Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.
Read MoreAmericans' Alcohol Consumption & Preferences [CHART]
Almost two-thirds (65%) of American adults drink alcoholic beverages on occasion, well within the 55-71% range observed over the past 70-odd years.
Read MoreB2B Marketing Analytics Needing More Attention [CHART]
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
Read MoreB2B AdWords ROI For 6 Industries [CHART]
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.
Read MoreEffective B2B Sales Content Types [CHART]
48.6% of executives surveyed say that the quantity of content provided to salespeople meets or exceeds expectations.
Read MoreAmericans' Historic Touchstones By Political Party [TABLE]
The events in American history named by Republicans and Democrats overlap substantially, and differences between the two parties are primarily a matter of degree.
Read MoreAmericans' Historic Touchstones By Race [TABLE]
Blacks are the only demographic group in which any other historic event challenges the prominence of Sept. 11 in importance.
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