Posts by derickson
Article Sharing By Social Network [CHART]
An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook.
Read MoreAttitudes Toward Online Advertising Formats By Generation [INFOGRAPHIC]
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
Read MoreAttitudes Toward Advertsing Formats By Generation [INFOGRAPHIC]
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
Read MoreMobile App Download Motivations
31.0% of respondents said they downloaded an app because a friend recommended it.
Read MoreSearch Channels Used During Purchase Process [CHART]
How online shoppers use dfferent forms of search during the purchase process.
Read MoreHow Marketers Use Data For Insights [TABLE]
Marketers are using the attribution-informed insights from this algorithmic approach to develop more precise strategies for targeting and adjusting media spends.
Read MoreConcern For Ad Fraud By Type [TABLE]
Click fraud and bot traffic were some of the most-cited concerns about media planning and buying among US media agencies and brand marketers.
Read MoreHow Magazines Produce Native Ads [CHART]
More than twice as many respondents said they rely on their editorial team for the production of native ads vs. their own native ad studio.
Read MoreTiny Food Video Trend
Interest in tiny food videos has really taken off during the past three years.
Read MoreMillennials' Response To YouTube Ads [CHART]
How engaged with YouTube ads are millennials?
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