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Posts by derickson

The Perfect Mobile Ad [CHART]

Chart: Perfect Mobile Ad

More than a third of consumers said they wanted to be able to easily share a mobile ad.

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What Viewers Associate With Super Bowl Ads [CHART]

Chart: Super Bow Ads Associations

These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.

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Barriers To Live Online Video Viewing [CHART]

Chart: Barriers Live Online Video Viewing

Legacy TV doesn’t only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online.

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Top Content Marketing Priorities [CHART]

Chart: Top Content Marketing Priorities

Companies’ top content marketing priority this is growing their SEO/organic presence.

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Information Sources For Making B2B Software Purchase Decisions [CHART]

Chart: Information Sources For Business Software Purchase Decisions

Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.

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Instagram Stories vs Snapchat Stories [CHART]

Chart: Instagram Stories v Snapchat Stories

Snapchat users are more engaged with Snapchat Stories than Instagram users are with recently-launched Instagram Stories, and US adults who have used either would rather use Snapchat stories.

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Demographics Of US Book Readers [CHART]

Chart: Demographics of Book Readers

The percentage of American adults who read books has remained relatively unchanged in the past few years.

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Content Owned By Major ISPs [INFOGRAPHIC]

Infograpic: Content Owned By Major ISPs

Major ISPs such as Comcast, AT&T and Verizon have recently made (or are planning to make) large investments in content companies.

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Global Expectations Of Trump Regime [CHART]

Chart: Global Expectations of Trump Regime

The majority of countries worldwide have low expectations of Donald Trump’s impending stint in the White House.

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LinkedIn Advertising [INFOGRAPHIC]

INFOGRAPHIC: LinkedIn Advertising

This infographic from LinkedIn illustrates the social media platform’s advertising options.

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