Posts by derickson
64% Of Content Marketing Plans Built On Buyer Persona Strategy [CHART]
Recent surveys show that many marketers are already using buyer personas to help inform activity like content marketing.
Read MoreHistory Of Robotics & Artificial Intelligence [INFOGRAPHIC]
This infographic from PWC illustrates the history of robotics and artificial intelligence.
Read MoreLinkedIn Optimization [INFOGRAPHIC]
This infographic from Leisure Jobs illustrates seven aspects of LinkedIn optimization.
Read MoreTop B2C Persona Development Techniques [CHART]
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
Read MoreBiggest Email Marketing Challenges [CHART]
While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
Read MoreMost Popular Messaging Apps [CHART]
The US differs from some European countries when it comes to the popularity of various messaging apps.
Read MoreChief Communications Officers' Areas Of Focus [CHART]
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
Read MoreEmail Marketing Competitive Analysis Tactics [CHART]
Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors’ newsletters.
Read MoreVideo Emails [CHART]
Email marketers tend to rely on animated GIFs to get their video messages moving.
Read MoreAd Formats Preferred By SMBs [CHART]
More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.
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