Posts by derickson
Top Sources Of New Customers For Local Businesses [CHART]
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
Read MoreMost Influential Consumer Trends For The Next 10 Years [CHART]
The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years.
Read MoreDesign's Effect On Marketing [CHART]
Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design’s influence doesn’t stop at customer acquisition.
Read MoreFacebook Advertising Benchmarks [INFOGRAPHIC]
This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.
Read MoreSocial Media Dayparting [INFOGRAPHIC]
This infographic from First Site Guide illustrates the best times of the day and best days of the week to post to Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Blogger, and email.
Read MoreMedia Consumption Of Generation V & Young Millennials [TABLE]
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
Read MoreMost Effective Email Closings [INFOGRAPHIC]
The folks who make the Boomerang app looked at email closings in more than 350,000 email threads, and found that certain email closings deliver higher response rates than others.
Read MoreTop Motivations For Social Influencers To Partner With Brands [CHART]
When considering teaming up with a brand, social influencers say they consider a variety of factors, but mainly they just want to be sure the brand’s values line up with their own.
Read MoreMillennials' mCommerce Frequency [CHART]
Many millennial smartphone users in North America and the UK do transact via mobile—whether every day or a few times per week.
Read MoreB2B Responsive Design Penetration [CHART]
B2B firms that sell online are getting more sophisticated about their efforts.
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