Posts by derickson
How Programmatic Advertisers Are Responding To Fake News [CHART]
Virtually all programmatic decision-makers are concerned about fake news in programmatic advertising, reports BrightRoll.
Read MoreBest Way To Reach Baby Boomers [CHART]
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
Read MoreTop Reasons To Use Smart Speakers [CHART]
For the time being, the most common use cases for Smart Speakers among households owning these devices are general questions, weather and streaming music.
Read MoreAmericans' Financial Concerns [CHART]
American adults’ biggest financial worry is the inability to pay the medical costs in the event of a serious illness or accident.
Read MoreTop Marketing Challenges [CHART]
The top marketing priority for the coming year is actually converting contacts and leads to customers, cited by 70% of respondents.
Read MoreConsumer Political Boycotts [CHART]
One in four US internet users have stopped using products or services from a company in the last three months because of its political leanings or because of protests or boycotts.
Read MoreSmart Speaker Market Share [CHART]
According to eMarketer estimates, 35.6 million Americans will use a voice-activated assistant device at least once a month this year—that’s a jump of 128.9% over 2016.
Read MoreTeens' Trust In Ads By Gender [CHART]
Teens in the US are split when it comes to trusting the advertisements they see, read or hear.
Read MoreTop Hotel & Accomodation Websites [CHART]
According to data from SimilarWeb, Airbnb, one of the biggest successes of the sharing economy, is now drawing more traffic than any other hotel brand or metasearch site.
Read MoreConsumer Attitudes Toward Spending vs Saving Money [CHART]
Some 59% of Americans say they prefer saving money to spending money, compared with 38% who favor spending.
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