Posts by derickson
Virtual Influencers
Brands are creating their own Influencers so that they don’t have to deal with real-life influencers and can control their message.
Read MoreYouTube Tag Generator
You can search by keywords to generate related tags that are using that keyword. You can extract tags from individual videos.
Read MoreNo In-Person Events Until Late 2021
While the suspension of in-person conferences and trade shows has been devastating for many industries outside of marketing, one bright spot has been the level of attendance and satisfaction with online or “virtual” events.
Read MoreDigital Marketing News This Week
Topics: Epic Games’ epic Fortnite vs Apple Battle Royale; Taco Bell’s Mobile Go restaurants; Instagram’s Suggested Posts; Sarah Cooper’s really great week; Spotify books; the resignation of Facebook’s CMO; Susan B. Anthony slaps back at a Trump pardon; and much more.
Read MoreSmart Speaker Users By Generation
Voice technology ought to have appeal for older Boomers, whose ability to read a small screen and manipulate a tiny virtual keyboard may be declining.
Read MorePreference For Mobile Shopping By Age
According to App Annie, shopping apps reached 14.4 million downloads in the US between March 29 and April 4, a 20% increase from January.
Read MorePost-Pandemic Digital Spending By Generation
In May 2020 data from CouponFollow, nearly half of US Boomer internet users said they increased their digital spending since the coronavirus pandemic.
Read MoreUS Podcast Ad Spending, 2018-2022
Podcast ad spending is a bright spot amid lackluster digital radio spending. US podcast ad spending will surpass 20% of digital radio ad spending this year and cross the $1 billion mark next year.
Read MoreUsing Keyword Data To Measure Earned Media
There’s a better way to measure and report your public relations efforts…with keyword search data. Here’s how.
Read MoreMost Popular Podcast Distribution Channels
Spotify’s focus on developing its podcast content appears to be paying off. Last year, 58.4 million people in the US were expected use Spotify, making up 20.8% of internet users.
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