Posts by derickson
Importance Of Select Digital Transformation Projects [TABLE]
Marketers are at different stages of digital transformation. Some are just beginning the transformation process, while others are unsure of what it really involves.
Read MoreUS Mothers' Social Media Use [PODCAST]
While mothers were quick to embrace Facebook, their adoption of Instagram and Snapchat is a recent development.
Read MoreUS Connected TV Users By Brand [CHART]
The use of connected TV devices continues on a sharp upward path, with another year of double-digit growth in the US.
Read MoreMillennials Spy On Significant Others' Messages [CHART]
A sizable number of Millennial couples suffer from a breach of digital privacy. But instead of an anonymous hacker, the source of such transgressions comes from closer to home—each other.
Read MoreHow B2B Marketers Qualify Leads [CHART]
Four best practices can lead to significant lifts in conversion rates from marketing qualified leads to sales.
Read MoreTop Digital Marketing Skills [CHART]
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
Read MoreWhere Online Shoppers Begin Their Product Searches [CHART]
Online shoppers are increasingly limiting themselves to single-channel shopping, with almost two-thirds either searching and buying online.
Read MoreUS News Consumption Sources, 2012-2017 [CHART]
This year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.
Read MoreFacebook Videos By Aspect Ratio, Q1 & Q2 2017 [CHART]
While the majority of videos still have a 16:9 aspect ratio, that number is decreasing – in Q1, 70.7% were horizontal, compared to 59.8% in Q2. Vertical videos comprised only 0.6% in Q1 and 0.4% in Q2.
Read MoreWhat Jeff Bezos Owns [INFOGRAPHIC]
This infographic by Visual Capitalist illustrates Amazon owner Jeff Bezos’ vast business empire.
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