Posts by derickson
Affluent Americans By Generation [CHART]
Today’s marketers very much hold a focus on Millennials – and even Gen Z. But when it comes to wealth in the US, younger generations distantly trail their older counterparts, despite some gains.
Read MoreYouTube Statistics, 2017 [INFOGRAPHIC]
This infographic from filmora illustrates some amazing facts, figures and statistics about YouTube for 2017.
Read MoreTop Channels For Female Social Influencers [CHART]
Influencer-focused content marketing company Collective Bias polled its stable of largely female influencers to get a sense of their preferred social networks.
Read MoreEmail List Segmentation Metrics [CHART]
Email campaigns built on segmented lists outperformed non-segmented lists across metrics.
Read MoreHow Organizations Use Customer Communities [CHART]
Among the almost three-quarters of respondents with a customer community, customer listening and research emerges as a far bigger goal than sales.
Read MoreSocial Media Channels That Drive B2B Leads & Generate Revenue [CHART]
B2B marketers appear to be relying on a few key social media channels, with LinkedIn (89%), Twitter (86%) and Facebook (82%) closely bunched at the top.
Read MoreContent Types That Drive B2B Leads & Generate Revenue [CHART]
Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents.
Read MoreChannels That Drive B2B Leads & Revenue [CHART]
Not too surprisingly given its popularity, email tops the list of lead-generating channels for the B2B marketers surveyed, with almost three-quarters (73%) indicating that email drives leads for them.
Read MoreWhen To Use JPGs, GIFs & PNGs [INFOGRAPHIC]
This infographic from Who Is Hosting This gives you a quick education on the most common file types used on the web and in which situations it is most appropriate to use them.
Read More24 Cognitive Biases [INFOGRAPHIC]
This poster from YourBias.is explains 24 common cognitive biases that often skew thinking when making a decision.
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