derickson, Author at e-Strategy

Companies' Use Of Social Media Marketing [CHART]

Some marketers believe organic is not only still important, but perhaps more important than ever. They feel there are things organic can accomplish that paid cannot.

Millennials' Likelihood To Participate In Chatbot Commerce [CHART]

Two-thirds of Millennials said they’d be likely to buy an item directly from a chatbot, vs. only 14% who said they would not be interested in doing so.

Household Income By Generation [TABLE]

According to the US Department of Labor Bureau of Labor Statistics, millennial-headed households earned real money last year, averaging $65,373 (vs. $74,664 for total households)—though this leaves out the many millennials who have yet to establish households.

Multitainment Behavior, 2015-2019 [CHART]

US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else.

Social Media Channels As News Sources [TABLE]

A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news.

Domain Name Facts [INFOGRAPHIC]

This infographic illustrates 101 fascinating facts about domain names you probably didn’t know and many you should know.

Data Generated Per Minute By Platform [INFOGRAPHIC]

This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.

B2B Content Priorities [CHART]

More B2B content marketers this year than last are focused on building audiences. But does that mean that the content itself is becoming more customer-centric?

World-Changing Technologies [CHART]

Marketers have their own ideas about the emerging technologies that will transform their customers’ experiences, but what about the broader public and how humans experience the world?

Top Global Brands In 2017 [CHART]

Apple is once again the most valuable brand in the world, keeping its hold on the top spot for the fifth consecutive year, with Google following and slightly narrowing the gap.