Barack Obama Online

His brilliant use of the Internet and his get-out-the-vote efforts will be studied as a textbook example not so much of a multichannel marketing campaign as an every channel campaign. The campaign will be studied within the political world for bucking history and actually getting young voters to cast their vote.

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Broadband Bionic Contact Lenses

A new contact lens embedded with electronic circuits could be the seed for “bionic eyes” that can see displays overlaid on a person’s field of view, researchers say.

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The Analytics Election

The Obama Campaign’s data-mining capabilities allowed them to buy television advertising “14% more efficiently … to make sure we were talking to our persuadable voters.”

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