August 2020 - e-Strategy

Online Grocery Shoppers, 2018-2020

eMarketer forecasts that 52.9% of internet users will make at least one online grocery order through a digital channel in 2020.

Digital Marketing News This Week

Topics: Walmart & Microsoft ❤️ TikTok; American Family Insurance Commercial; 🍗 KFC drops finger licking; Instagram infographics; more…

For-Fee Podcast Listeners

Of the 50% of US adults who listen to podcasts, around 1 in 6 (17%) have paid to listen to one, while a majority are open to a mix of free and paid podcast models.

Most Annoying Online Experiences

In a recent Adobe study on the state of personalization, consumers shared the experiences that frustrate them most when engaging with digital content.

Brands & Racial Justice Advocacy

Ipsos finds that more people are considering equality as one of their top factors when thinking about purchasing from a brand.

Virtual Influencers

Brands are creating their own Influencers so that they don’t have to deal with real-life influencers and can control their message.

YouTube Tag Generator

You can search by keywords to generate related tags that are using that keyword. You can extract tags from individual videos.

No In-Person Events Until Late 2021

While the suspension of in-person conferences and trade shows has been devastating for many industries outside of marketing, one bright spot has been the level of attendance and satisfaction with online or “virtual” events.

Digital Marketing News This Week

Topics: Epic Games’ epic Fortnite vs Apple Battle Royale; Taco Bell’s Mobile Go restaurants; Instagram’s Suggested Posts; Sarah Cooper’s really great week; Spotify books; the resignation of Facebook’s CMO; Susan B. Anthony slaps back at a Trump pardon; and much more.

Smart Speaker Users By Generation

Voice technology ought to have appeal for older Boomers, whose ability to read a small screen and manipulate a tiny virtual keyboard may be declining.