Posts Tagged ‘Newspapers’
Newspaper Readership By Platform [CHART]
Newspapers’ cross-platform audience – print, website and mobile app – numbers more than 169 million adults in the US, or 69% of the US adult population in a typical month.
Read MoreTeens' News Media Sources [CHART]
More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source.
Read MoreWhere Marketers Get Their News [CHART]
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
Read MoreAverage Time Per Day With Major Media [TABLE]
Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.
Read MoreSources Of News, 2012-2016 [CHART]
Since 2013, the number of people in the US who say they get their news from social media has doubled—46 percent now use social media for news.
Read MoreAverage Daily Time Spent With Media, 2012-2018 [TABLE]
Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.
Read MoreUS Coupon Use By Type & Generation [CHART]
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
Read MoreThe Fox News Effect [CHART]
Fox News viewers scored the lowest of over 30 popular news sources (though Fox viewers did at least score better than those saying they didn’t follow the news).
Read MoreHow People Research Political Candidates [CHART]
TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.
Read MoreUS Mothers' Media Consumption, 2010-2015 [CHART]
More than nine in 10 mothers with children under 18 in the household are internet users.
Read More