Posts Tagged ‘Crisis Communications’
Life Of A Social Media Manager [INFOGRAPHIC]
This infographic by Meltwater illustrates the many duties and roles of a social media manager.
Read MoreTop Influencer Engagement Tactics [CHART]
As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers.
Read More5 Public Relations Case Studies [INFOGRAPHIC]
The following infographic from George Washington University’s Master’s in Strategic Public Relations Program illustrates five public relations case studies in which organizations successfully addressed a delicate communications problem.
Read MoreTop Influencer Marketing Tactics, May 2015 [CHART]
84% of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months.
Read MoreL'Oreal Quickly Dumps World Cup Viral Beauty After Facebook Post [VIDEO]
L’Oreal’s dumps Axelle Despiegelaere mere days after signing the beautiful Belgium World Cup fan whose photo went viral.
Read MoreTypes Of Negative Social Posts About Companies, February 2014 [CHART]
High levels of positive posts come even when nearly half of US marketing professionals are still missing a strategy for dealing with negative buzz.
Read MoreMarketers Collaborating With Influencers, January 2014 [CHART]
Marketing professionals worldwide were most likely to collaborate with influencers when launching products or distributing content.
Read MoreMarketers Who Have Established Strategy For Negative Social Comments, February 2014 [CHART]
Among US businesses with at least 100 employees, 87% used social media for marketing last year, and 88% will do so this year.
Read MoreThe 10 Steps Of Crisis Communications [INFOGRAPHIC]
This inforgaphic by the Marketing Technology Blog illustrates ten communications steps to take when managing a crisis.
Read MoreRichie Incognito & The Miami Dolphins' Reputation Fiasco [VIDEO]
David Erickson discusses the public relations fiasco the Miami Dolphins football team is currently suffering from the actions of employee Richie Incognito’s racist voicemail and bullying toward his teammate Jonathan Martin.
Read More