eBook Analytics

The major new players in e-book publishing—Amazon, Apple and Google—can easily track how far readers are getting in eBooks, how long they spend reading them and which search terms they use to find books.

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Setting Expectations: Toddler Thinks Magazine Is Broken

Setting Expectations: Toddler Thinks Magazine Is Broken

Here’s a vivid example of how our use of technology sets our expectations for other technology, in this case in reverse. A toddler accustomed to using tablet computers can’t figure out why magazines don’t respond when she interacts with them the same way she does tablets.

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The Post-PC Era

The Post-PC Era

Forrester analyst Sarah Rotman Epps discusses the post-PC era: It’s getting closer to the concept of ubiquitous computing.

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