Tactics Archives - Page 3 of 4

Social Media Tactics Used On US Retail Websites, Q4 2011 & Q4 2012 [TABLE]

98% of US eCommerce merchants surveyed had a Facebook page in Q4 2012, and nearly the same number of respondents (97%) linked to Facebook from their site.

Content Marketing Objectives For US B2B Marketers, 2011 & 2012 [CHART]

Engagement was the most frequently cited objective of content marketing among US B2B marketers.

Effective Small Business Marketing Tactics, April & October 2012 [CHART]

76% of small business owners are kept up at night by being preoccupied with how to attract new customers.

Getting Facebook Shares [INFOGRAPHIC]

This infographic by Mari Smith illustrates fourteen tactics to inspire people to share your content on Facebook.

Case Study: Samsung's Advertising Tactic To Drive YouTube Views To Super Bowl Commercial [VIDEO]

A case study of how Samsung uses rich media banner ads to drive views for the YouTube video of it’s Super Bowl XLVII commercial.

Use Of Real-Time Data In Marketing Campaigns, 2013 [CHART]

An already well-cited example of using real-time data came when a power outage disrupted Super Bowl XLVII, and brands took to social media.

Linkpocalypse [INFOGRAPHIC]

This infographic highlights recent link building missteps by some prominent brands the consequences.

Luxury Marketing Content & Tactics, October 2012 [CHART]

The most popular approach among content, conversation and product-promotion tactics: posting product imagery, which 81% were using.

Website Email Acquisition Tactics, January 2013 [CHART]

22% of marketers surveyed by Experian Marketing Services say they use pop-up windows on their website to collect email addresses, with the majority only showing them to new visitors.

Leading Social Media Marketing Tactics, April 2012 [TABLE]

46% of US marketers reportedly used Facebook messaging as a marketing tactic. However, when looking toward the next 12 months, only 19% said they planned to continue using Facebook private messages.