Posts Tagged ‘Podcasting’
Digital Marketing News This Week
Topics: The viewership of the dueling Trump/Biden Town Hall forums; an array of new Zoom apps; Google Analytics version 4; Coinbase’s no-politics policy; Alexa notifications; Apple pays hackers to hack; Snapchat’s LiDAR lenses; vintage downloadable cookbooks; a social media wellness check; funeral flyers;…and much, much more.
Read MoreDigital Marketing News This Week
Topics: ‘The Real Facebook Oversight Board’ comprised of industry experts that will try to hold the social network accountable; SEMrush acquires a earned media public relations tool; entertaining B2B advertising; MailChimp evolves into a full-fledged marketing platform; Casey Newton joining the Substack journalism revolution; LinkedIn Stories arrive; TikTok bans fasting app advertising; Google Maps shows COVID 19 hot spots; cancel culture is the new crisis PR; racial justice and brand trust; …and much, much more.
Read MoreWho Are Podcast Listeners? [VIDEO]
Edison Research has just published its annual Podcast Consumer report that sheds some light on just who is listening to podcasts and lends support for the idea that audio is a growing opportunity for content marketing.
Read MoreAudio Is Content Marketing's Next Frontier
Ten trends are converging that point to audio as being the next frontier for content marketing. Marketers should be exploring the format today in order to prepare for the future.
Read MorePodcast Listeners In 2012
The Podcast Consumer 2012 is the seventh study of audio and video podcast consumption in America from Edison Research and Arbitron.
Read MoreB2B Content Marketing
65% of tech decision-makers rated white papers as “very” to “extremely influential” over their purchase decision.
Read MoreDomain Name Strategy – Follow Up
The results of my case study of the rapid response to my domain name crisis.
Read MoreMarketing With Web 2.0 – A Communications 2.0 Presentation
Watch the Communications 2.0 presentation, a discussion on marketing with Web 2.0 technologies and services by David Erickson of e-strategy.com and Ann Treacy of Treacy Information Services.
Read MoreCommunications 2.0 – Podcasting & Podcast Marketing
Watch a Web 2.0 presentation by David Erickson and Ann Treacy about podcasting and podcast marketing through such services as Odeo.
Read MorePodcast Marketing
This discussion of podcasting and podcast marketing, using Odeo as an example, is from a Communications 2.0 presentation.
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