Personal Care Marketing Archives - Page 3 of 4

Social Networks Used By Personal Care Brands, July 2013 [CHART]

While 85% of personal care brands had a presence on Facebook, attention to other social networks was not evident.

Only 33% of sites offered printable coupons, while 24% sent customers to a parent site for such discounts.

A survey from the Online Publishers Association compared product research with product purchase by category among tablet users in March 2013.

Among social network users who took a post-purchase action online, 22% reported posting a review or other comment after an automobile purchase.

A mix of larger and smaller online product categories will post the highest CAGRs from 2012 to 2017.

Computer and consumer electronics, as well as apparel and accessories, account for the bulk of US retail eCommerce sales.

At roughly $16.3 billion – up 3% from $15.9 billion in 2011 – the retail sector accounted for more than 11% of total US ad spend (excluding FSI/PSA).

For the basics—body wash, shaving tools and shampoo—use is high among males in the US.

Global Industry Analysts predicts the global male grooming products industry will generate $33 billion in revenue by 2015.

Banking is top of mind for smart device owners who are increasingly using mobile to accomplish the daily to-do list.