Fashion Marketing To Teens

Saint Paul, MN, July 29, 2004 - e-strategy.com today launched Teenage-Fashions.com on behalf of Mall of America, the nation's largest retail and entertainment complex.

At Teenage-Fashions.com , Mall of America teen fashion expert Sara Rogers highlights teen clothing with pictures of what's hot in teen clothing, Rogers' Wardrobe Must-Haves, as well as some teen style advice with tips for wearing the latest fashions.

The site offers America's teens and parents a look at the latest back to school clothes, and lists the stores that sell teen clothes at the Mall of America.

Mall of America kicked off their 2004 Back to School promotion with the launch of Teenage-Fashions.com and by holding two weekends of teen fashion shows (see the video) and by bringing in such high-profile teen celebrities as Ashlee Simpson, Angel Faith, and Skye Moore for performances and autograph signings.

e-strategy.com conducted extensive research on the online behavior and expectations of teens and incorporated the insights we gleaned from that research into the design of Teenage-Fashions.com . Teens, for example, love online video and music so we made sure to include video and music for the related Mall of America fashion events. Teens also love to share what they find online with their friends and are heavy users of instant messenger programs so we were sure to include the ability for them to pass along pages of the site to their friends.

Fashion reporters covering this year's styles can request high-resolution photos of the latest teen fashions for their stories, as well as book an interview with Ms. Rogers directly from the site.

e-strategy.com's web design reflects a fun teen fashion feel and is optimized for the search engine marketing campaign that the firm will conduct. The launch of Teenage-Fashions.com follows on the heels of the e-strategy.com's successful Prom Fashions Online Press Kit campaign for Mall of America.

###