Search Engine Friendly Web Development

If you build it, people won't necessarily come. The most beautiful and easiest to use site in the world will be worth little if you have no visitors. The vast majority of traffic to most web sites comes through the three major search engines, Google, Yahoo, and MSN Live.

Since the foundation of most organizations' Internet marketing efforts starts with their Web site, we place enormous importance on search engine friendly Web development. A surprising number of Web sites inadvertently contain technological obstacles that prevent search engines from reading and therefore, including them in their search results.

Because we understand how search engines work, we can create web sites that are easy for search engines to read, understand, and list. Not only do we know what to avoid, we know how to design web sites that search engines like.

Web Site First Impressions

First impressions are even more important online than they are offline because you will probably never get a chance for a second impression with visitors to your web site.

Poor web design can leave visitors and your potential customers with a negative impression of your organization. A Consumer Web Watch survey found that nearly half of the consumers in their study based the credibility of the Web sites they visited in part on such superficial aspects such as overall web design. The study surmises that "the visual design may be the first test of a site's credibility. If it fails on this criterion, Web users are likely to abandon the site and seek other sources of information and services."

We get the importance of first impressions throughout our web design process by considering the layout, typography, font size, and even the psychological import of the color scheme for our web site development projects.

Web Site Usability

The lightning quick speed of the Internet has made us impatient and with ubiquitous broadband adoption, we're only going to get more impatient. If a visitor to your web site can't find the information they're looking for, they'll quickly surf on. And they probably won't come back.

That same Consumer Web Watch survey found that more than a quarter of all their participants mentioned a site's overall organization when considering the credibility of a web site. They commented on how well the information on a site fit together and how easy it was to navigate. Web sites that were easy to navigate were considered more credible.

Our web design process places special emphasis on such usability factors. A well-structured site is not only easy for visitors to use, it will help in your search engine marketing efforts.