Online Public Relations Services

Whether it's pitching your message to journalists or search engine placement or crisis communications, there's plenty of earned media to be had online and it requires a unique touch. Informed by the extensive public relations might of Tunheim Partners, e-Strategy adds the online touch to that experience and expertise. 

With our online public relations services, we've got your back:

Email Pitches to Targeted Media: As traditional media expands online with blogging, podcasting and online video, hyperlocal coverage and crowd sourcing, the earned media opportunities expand as well. Couple that with the proliferation of Internet-only publications and citizen media, and the venues to place your story grow even more. e-Strategy can unearth the opportunities and make targeted pitches to the appropriate contacts.

Search Engine Optimized News Releases: Target journalists with your message through search engine optimized news releases to be distributed through RSS and to the news sections of search engines, such as Google News.

Electronic Press Kits: Optimize your own site's media section or create an entirely new online presence specifically designed to be a resource for journalists.

Blogging: Use your existing blog or launch one to communicate directly with the public, the media, and to use as a rapid-response tool.

Reputation Management Plan: Whether it is bad press that is showing up in the search results, Wikipedia abuse, or legal problems that have made it to print, e-Strategy can develop and implement an online crisis communications plan to address negative online buzz. e-Strategy can help manage your online reputation by developing a plan to have in place in the event of a crisis, with ongoing online monitoring, and by addressing negative buzz.

Online Monitoring: Keeping track of what is being said about you online helps in understanding how your targeted audiences feel about you, when and where you're creating buzz, as well as staying on top of negative press. We can set up a system to monitor the blogosphere, online news, and search results to keep you on top of your good name.

Wikipedia: Wikipedia often ranks within the top three links of Google's search results because Google considers the site an authority on many subjects. Wikipedia is also a top destination for breaking news, so monitoring your Wikipedia entries is essential to managing your reputation online.

Response Microsite: Create a micro Web site designed to provide your side of the story, rebut rumors and incorrect reporting, provide information and/or explanations to reassure clients/customers, and provide a resource for reporters covering the story.