Internet Marketing Strategy

Know Thyself

The foundation of any Internet marketing strategy begins at home. That's why we do our homework by understanding your organization and how the Internet can help to accomplish your goals. If you already have a Web site, we will conduct an audit of your online assets. What is your current online position with the search engines? Who is linking to your site? Is your Web site clear and easy to use?

Know Thy Competitor

It is important to understand your competition. That's why we do our homework. e-Strategy will research what your known, direct competitors are doing online, unearth any competitors you may not be aware of, and find potential online competitors. This opposition research can include an analysis of your competitors' Web sites, an analysis of the sites that link to them, and their positioning in search engines.

Know Thy Audience

Whether it is search engine visitors to your Web site, bloggers or online media, or people using Facebook, Flickr, or YouTube, you need to know who you're talking to and understand who they are. That's why we do our homework by researching your targeted audiences to understand who they are, what they want, where they hang out and how they behave online. Armed with this insight, we can craft an Internet marketing strategy that finds audiences, addresses their needs, and achieve your onilne strategy goals.

Engaging Your Audience

By identifying your cyber audiences and understanding where they spend their time, we can help you enage them in order to build and maintain an ongoing relationship.

e-Strategy has the experience and expertise to help you navigate the social media landscape, use the right tools to talk to your customers at the right time, and build relationships that earn trust and loyalty.