Email Marketing Services

Email marketing is a superb technique that can be used to acheive many goals, among them:

• Relationship building with customers or clients
• Lead generation
• Referral generation
• Direct selling
• Drive traffic to site or blog
• Drive foot traffic to store or location
• Event marketing
• Media relations
• Expert positioning

Among the email marketing formats you can use are:

• Email Newsletters
• Announcements
• Product Catalogs
• Web site/blog updates
• News Releases
  

Email Newsletters: Producing a daily, weekly, or monthly eNewsletter of valuable content tied to your organization's business can serve several purposes. An email newsleter will help build an ongoing relationship with existing and future clients or customers; it can help position you as an expert; it can serve as a sales/referrals channel; it can be used to educate your customers; it can be used as a virtual focus group; it can be used to market your events; it can serve as a rapid response vehicle; it can serve as a source for the news media; and it can drive traffic to other online properties.

Email Announcements: These are quick, simple, one-topic emails that often include a call to action. They can announce a new product or service, include a special offer or coupon, or promote a sale. They can even be used to quickly address a problem or crisis or urge recipients to take political or legislative action.

Product Catalog Emails: Catalog email marketing takes a pretty straightforward approach as the electronic equivalent of your print product brochure or catalog. The purpose is to directly drive sales of specific products.

Web Site/Blog Email Update: Many people like to get an email update when the content to sites they like has been changed. An email notification service that includes new content from your web site or blog is a great way to drive traffic and keep you top of mind.

News Release Emails: Email press releases are a great way to attract news coverage from your media email list. This can be a very effective way to send targeted, personalized press releases to only those journalists you know would be most interested.